Facebook Ads Cheat Sheet 2022





Facebook Ads  Campaign Structure




There are three levels to Facebook's campaign structure:

campaign, ad set and ad.




A campaign contains one or more ad sets and ads. You'll choose one advertising objective for each of your campaigns.



Ad set:

Ad sets contain one or more ads. You'll define your targeting, budget, schedule, bidding and placement at the ad set level.



Ad: The creative you use makes up an ad.








Structuring your account begins at the campaign level. Using the ads create tool, create a campaign by selecting an objective for

the kind of results you want for your ads. All your ad sets and ads in your campaign will  also focus on that objective.



At the campaign level you can:



- Easily turn on and off all your ad sets and ads in your campaign

- Measure the performance of each objective across multiple ad sets and ads





Ad Sets




Determine the audiences you want to target. You will  also set your budget, schedule, bidding and placement for each of your ad sets.






Create a separate ad set for each audience (for example, Males

1824, Custom Audiences, Lookalike Audiences, etc.)

Setting a different audience for each ad set minimizes your ad sets from competing against each other



Budget and schedule



Define the maximum amount you want to spend for your ad set. Choose from a daily budget or a lifetime budget

Set your schedule so your ad will  either run continuously starting today or within a date range you select









Choose to bid for your objective, clicks or impressions. Your choice determines how you pay and who your ad is served to. For example, when you optimize your bid for the page likes objective, you'll be charged when your ad is served to people within your audience who are more inclined to like your Page.




Select from the placements—desktop News Feed, mobile News Feed and right-hand column—where you want your ads to show up



Pick more than one placement for each ad set to give your ads more opportunities to delivery









The ad level is the place for testing which ads work better.

Create a small variety of ads with variations in image, video, text or links

You can have no more than 50 ads per ad set (deleted ads don't count towards this total)

Review your ad performance regularly and use the on/off switch to stop poorly performing ads





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