Documentation

Wiki-Digital Marketer

Wiki

LEAD

A person that transforms from an anonymous website visitor into a known contact part of your business sales cycle.This process occurs as the visitor provides his or her contact information in exchange for valuable content.

LEAD GENERATION

 Lead generation is the process of attracting new leads. It is a marketing tactic that drives a person to demonstrate interest in a product or

Service-online this traditionally happens by providing valuable content in

exchange for contact information from a website visitor.

LANDING pAGE

A website page containing a form that is used for lead generation.This page revolves around a marketing offer, such as an ebook or a webinar, and serves to capture visitor information in exchange for the valuable offer.

CONVERSION RATE

The number of people who complete a form on a landing page divided by the total number of people who visited the page.

OFFER

The content that is provided once a lead has filled out a landing page form. Example of offers include ebooks, whitepapers, webinars and kits.

LEAD-TO-CUSTOMER RATE

This is a percentage calculated by dividing the total number of customers for a given marketing channel by the total number of leads generated in that same period of time.

CALL-TO-ACTION

A call to action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead. Some examples of cTAs are “Subscribe Now” or “Download the whitepaper Today.”

A/B TESTING

Testing two different versions of the same landing page to evaluate which one performs better.

AUTHORITY ENDORSEMENT

Visual proof that an authority is recognizing the value of your offer.This is a way to establish credibility.

ANxIETY ELEMENTS

The elements on a landing page creating anxiety for your visitors and reducing their inclination to take action. one instance of such an element is the absence or “privacy policy” link next to email field.

BENEFIT REINFORCEMENT

Similar to value proposition, it is a reinforcement of why the

visitor wants to fill out the form.

BOUNCE RATE OR ExIT RATE