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A person that transforms from an anonymous website visitor into a known contact part of your business sales cycle.This process occurs as the visitor provides his or her contact information in exchange for valuable content.
Lead generation is the process of attracting new leads. It is a marketing tactic that drives a person to demonstrate interest in a product or
Service-online this traditionally happens by providing valuable content in
exchange for contact information from a website visitor.
A website page containing a form that is used for lead generation.This page revolves around a marketing offer, such as an ebook or a webinar, and serves to capture visitor information in exchange for the valuable offer.
The number of people who complete a form on a landing page divided by the total number of people who visited the page.
The content that is provided once a lead has filled out a landing page form. Example of offers include ebooks, whitepapers, webinars and kits.
This is a percentage calculated by dividing the total number of customers for a given marketing channel by the total number of leads generated in that same period of time.
A call to action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead. Some examples of cTAs are “Subscribe Now” or “Download the whitepaper Today.”
Testing two different versions of the same landing page to evaluate which one performs better.
Visual proof that an authority is recognizing the value of your offer.This is a way to establish credibility.
Similar to value proposition, it is a reinforcement of why the
visitor wants to fill out the form.
BOUNCE RATE OR ExIT RATE