A person that transforms from an anonymous website visitor
into a known contact part of your business sales cycle.This process occurs as the
visitor provides his or her contact information
in exchange for valuable content.
Lead generation is
the process of attracting new leads. It is a marketing tactic that drives a person
to demonstrate interest in a product or
Service-onlinethis traditionally happens by
providing valuable content in
contact information from a website visitor.
page containing a form that is used for lead generation.This page revolves around
a marketing offer, such as an ebook or a webinar,
and serves to capture visitor information
in exchange for the valuable offer.
The number of people
who complete a form on a landing page divided by the total number of people who visited the page.
The content that is provided once a lead
has filledouta landing page form. Example
of offers include ebooks, whitepapers,
webinars and kits.
This is a percentage calculated by dividing the total
number of customers for
a given marketing channel by the total number of leads generated in that same period of time.
A call to action is a text link, button, image, or some type of web link that encouragesa website visitor
to visit a landing page and become of
lead. Some examples of cTAsare “Subscribe Now” or “Download the
Testing two different versions of the same landing page to evaluate
which one performs better.
Visual proof that an authority is recognizing the value of your
offer.This is a way to establish credibility.
The elements on a
landing page creating anxiety for your
visitors and reducing their inclination to take action. oneinstance of such an element is the
absence or “privacypolicy”link next
to email field.
Similar to value
proposition, it is a reinforcement
of why the
to fillout the form.
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