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Platform Optimizer — 260+ tools
28 categories of pre-loaded marketing tools with setup guides, priority tags (Must/Should/Nice), and a progress score for each category. Know exactly what to set up next.
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Daily executive dashboard
Your executive opens this every morning. Fixed core tasks + day-specific extras (Monday planning, Friday reports). Today's scheduled posts from the calendar shown automatically.
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Content calendar
30-day calendar with per-platform scheduling. Filter by Instagram, LinkedIn, Facebook, YouTube. Click any date to add a post. Status auto-updates when you log the post.
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WhatsApp morning reminder
Toggle on/off in settings. Sends today's task list to the executive at your chosen time every morning. Weekly report goes to the owner on Friday. Needs BotX WhatsApp API.
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Weekly and monthly reports
Auto-generates a summary every Friday — posts by platform, tasks completed, campaigns active, setup score. Builds a ready-to-send WhatsApp message for the owner.
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Content planner and ideas bank
Save content ideas by pillar and platform. 8 pre-loaded caption templates to customise. Hashtag library with sets by topic, platform, and campaign.
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Post log with engagement tracking
Log every post with one click — platform, type, caption, hashtags, reach, and engagement. Feeds automatically into weekly reports and platform analytics.
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Campaign tracker
Track marketing campaigns with objectives, dates, platforms, budget, and KPI targets. See active, planned, and completed campaigns at a glance.
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Competitor tracking
Monitor up to 20 competitors — social handles, posting frequency, content type, strengths, and what to learn from them. Updated weekly as part of the routine.
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Hashtag library
Pre-loaded with 5 hashtag sets (Education, Behind the Scenes, Social Proof, Local India, LinkedIn Professional). Add custom sets per platform, topic, or campaign.
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32 default daily tasks pre-loaded
GMB reviews, Instagram DMs, Facebook messages, post today's content, engage with 5 posts, log posts, prepare tomorrow's content, and more — all pre-built for the executive.
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Per-platform posting frequency
Set different frequencies per platform in settings: Instagram daily, LinkedIn 3x/week, YouTube 1x/week, and so on. The daily routine and calendar adapt automatically.